When organizations and advertisers work with a Facebook marketing agency Singapore, it becomes extremely convenient for them to find their potential customers. In any case, it is vital to plan properly before you begin utilizing any digital medium to advance your business.
This can be both Organic (contingent upon content to expand your client base) and Inorganic/Paid (utilizing paid mediums to target the right ones).
When it comes to advertising your business, it is much more viable to rely upon paid advertisements so that you can find your potential customers. Organizations are making the most of paid advertisements whether it is Google ads or Facebook ads. Regardless of which platform you use, both Google ads and Facebook ads can assist you with expanding reach, tracking down new clients, associating with them, and getting qualified leads.
There are numerous ways you can advertise a business, however, what is most significant is the means by which you make it happen, your technique, and your execution. Paid advertising including Google ads or Facebook ads are an incredible medium, however, it is critical to comprehend which medium suits your business and marketing objectives, and which advertisements will assist you with acquiring the greatest advantages.
When you are deciding which one to go with, your publicizing objective, target audience, and other related things are the key deciding elements.
Despite the fact that both are extraordinary lead generators for your business and many brands regularly pick a blend of both, you might pick one as per your requirements.
How different are Facebook Ads and Google Ads:
To decide between the two, one first needs to understand the difference between Facebook Ads and Google Ads.
Both are platforms that work on the principle of pay-per-click. A social media agency makes an advertisement and gets into an auction in which you need to bid to pay for the space. Whenever someone clicks on the advertiser’s ad, they have to pay. Google Ads are essentially paid search in which people pay to get their business listed above others in the Search Engine Results.
When you use Google Ads, your ad will be shown to the user according to the keywords, region, and other such elements that are set by you. Google Ads are not just restricted to paid searches, there are numerous choices on Google for advertising your business. These choices incorporate Google Search ads, YouTube Ads, Google Shopping, and much more.
Facebook Ads, in contrast to Google Ads, are highlighted on a shopper’s Social Media account. Because of the ever-changing algorithm of Facebook, organizations need to depend on paid mediums for finding their potential customers. Facebook also provides numerous choices to promote your business and attract your potential audience.
Facebook Newsfeed, Facebook Video Feeds, and Facebook Marketplace are some of the options provided by Facebook.
Tips for deciding between the two:
Whenever a Facebook advertising Singapore company needs to pick between the two, the first thing that they will consider is the products that you are offering. If your product is more search-oriented then they go for Google Ads, but if it is meant for social media then they pick Facebook Ads. Both platforms have an incredible reach. So, while picking one, one has to rely upon the type of product that you offer.
Remember to consider your budget while making a decision. Google Ads can be exceptionally specific but they are somewhat more costly than Facebook Ads. Concentrate on your objectives, remember the ROI and then settle on a choice. Comprehend which phase of the buyer journey you are focusing on.
Despite the fact that both Google Ads and Facebook Ads seem like incredible platforms, they will be useless if you do not understand your product and audience. If you are confused about which one to choose, you must take help from Hyper Fame Digital, the leading and most reliable Facebook marketing Singapore agency. We can take all the factors into consideration and can also assist you in getting the best results on the right platform. Connect with us today!