Do you want to add video marketing to your company’s marketing strategy? If so, you might want to stick around and keep reading this blog to find out the process of creating a marketing video production strategy.
Video marketing has become a crucial method to promote products and services for a business. No matter the size of the business, a small video can make a huge impact on your target audience. And you don’t have to go overboard with your video production. Instead, with the right message and objective, you can create a high-quality corporate video that will bring results.
Here are 5 steps that can help you create a working video marketing strategy that will be beneficial for your business.
Decide the Objective
Start by deciding what objective you want to achieve with the corporate video. If you don’t have an objective for the video, any investment made will go to waste. Your objective for the corporate video must be a problem that you might have noticed in your marketing. Or something that your customers might have pointed out. Or you just want to promote your newly launched product.
Also, the objective will help you decide whether the corporate video is the right thing for your marketing plan or not.
Target Audience
You need to identify your target audience for corporate video production. Identifying a target audience will allow creating a video that speaks directly to them. You will be able to tap into the emotional side of your audience and better connect with them.
And you might have a good idea about the target audience if your company has been around for a few years. However, if you are a new company, you might want to go to social media forums to talk and understand your target audience, take surveys or have a social media outreach.
Key Message
Narrow down the key message you want to tell your audience. This will help you target your audience in a better way. Make your message clear and concise! You might have multiple messages for your audience. The best way to create a hyper-targeted message is by creating a series of videos. So, knowing exactly your key message is of the utmost importance.
Hosting the corporate video
You need to determine the best platform for your business to host your corporate video. Each video-sharing channel will have different specifications for corporate video release. And this will affect your overall video production. Hence, you must identify the video hosting platform.
Whether you want to host the video on your company website, YouTube, social media platform, blogs, or intranet, narrow it down!
Create a production brief
And finally, you need to create a production brief for the video production company. This will include all your findings from the above points. Describe your objective, goals, key message, video format, hosting platform, and more such critical information.
This is also a good time to include your budget and ask for a quote. Also, if you need help with any aspect of the video, make sure to mention it in the brief. Most video marketing and production companies are more than happy to help their client further.
And without much further ado, it will be in your best interest to get in touch with us at Hyper Fame Digital. We are a leading video production company in Singapore that is proud to produce high-quality corporate videos for businesses of all sizes.
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