Since the start of the pandemic, most people around the world have started spending a lot of time on social media platforms and video platforms such as YouTube. Either they were spending time watching the videos or making one. This meant only one thing for brands and businesses around the world and that was to increase the intensity of the advertising campaigns on these platforms.
When you are designing an ad campaign to be rolled out on these platforms, you are spending a lot of time in scriptwriting, shooting, editing, post-production, and more complicated processes. The end result is a magnificent quality of advertisement that is bound to attract attention. But after so much hard work, if you just leave the ad video embedded with your homepage, you will not get the desired result. What you need to do is exploit the complete potential of these platforms to boost your brand presence.
Over the next few weeks, we will delve deep into YouTube advertising in Singapore and how a business can make the most out of this amazing opportunity. YouTube has several different options for you to roll out an amazing and eye-catching ad campaign to get traction. And to ensure that you make the most of it, you need to know the basics of YouTube advertising. In this blog post, let’s start by knowing the different types of YouTube ads that you can invest in and attract your potential customers.
Pre-roll Ads
The first type of YouTube ad is Pre-roll ads. These ads are usually non-skippable which means the viewer can’t skip the ad and the video will play after the ad has been played. These types of pre-roll ads can be in-stream ads that begin at the start of the video or will play in between a 10 minute or longer video.
The maximum duration of pre-roll ads is 15-20 seconds that give you a chance to fit several different elements for your ads such as people, products, audio, dialogue, and more. Pre-roll ads are the best type of ads to add call-to-action (CTAs) buttons that prompt the viewer to take an action such as visiting the advertiser’s website. Since YouTube offers the pre-roll ad space on a pay-per-click basis, make sure that every click counts.
TrueView Ads
These are the standard YouTube ads where an advertiser like you will pay when the viewer has taken an action such as click on the call-to-action (CTA) button. These ads are easy to customize based on your brand and what you want to promote.
The duration of TrueView Ads is between 12 seconds to 6 minutes in the length. The best thing about TrueView Ads is that the YouTube advertising cost will be determined based on whether the viewer has watched the ad for 30 seconds or interacted with it in some way. There are two kinds of TrueView Ads:
Video Discovery Ads
These ads are displayed during the search results or on the sidebar when a video is playing. This allows you to attract the attention of users who might be looking for a specific product or service.
In-Stream Ads
These are the ads that will play before or in between the video. They can be skippable after five seconds. This type of ad allows you to get creative and add overlay text with a clickable link for your website or service page.
Bumpers
This is the last type of YouTube ad that can play before a video. The duration is just six seconds. Bumper ads are not a good option for those brands that want to go for storytelling. These ads are great for brands that have an established customer base and want to remind them of using their services. Make sure to use those six seconds wisely and include all the crucial elements of your brand.
If you are interested in starting a YouTube ad campaign and want to know the cost of advertising on YouTube for your campaign, you can get in touch with us at Hyper Fame Digital. We are a leading performance marketing company that offers YouTube advertising services from start to finish.
We also provide advertising services for different social media platforms, video production, and lead generation services. Contact our team now to know more.
