As a marketer, let’s ask you a question. What strategies do you use for lead generation? If your answer is exclusively using outbound marketing, this post is for you.
Instead of outbound marketing, you must start embracing inbound marketing. But what is the difference between inbound and outbound marketing? In this blog post, we will talk about the difference and how you can implement inbound marketing for your business. So, let’s get started!
Inbound Vs Outbound Marketing
Let’s start by understanding what inbound and outbound marketing is. Along the way, we will also get to see a major difference.
So, traditional marketing techniques such as email marketing, telemarketing are considered outbound marketing. Using these methods, marketers aim at spreading their brand message far and out in a hope that the potential customers will recognize them and purchase a product or service.
Now, in today’s tech-driven world, outbound marketing is becoming outdated or less efficient due to two major reasons.
- Most people these days are blasted with more than 2000 outbound interruptions every day. And to avoid getting disturbed (yes, we use the word “disturbed” as most people are extremely busy to be bothered by such notifications), people are finding ways to block these messages. Whether it is adblockers, email spam filtering, blocking calls, and more, people want to be less interrupted by these notifications.
- Secondly, most people have moved to the world of the Internet. And finding information, looking for services is not so expensive anymore. Just a simple click and the customer has all the required information about a brand.
On the other, inbound marketing doesn’t push your brand message far and out without any clue or tractions. Instead, with inbound marketing, you create visibility for your brand and let the potential customers identify you as a place to get the required services and products.
Inbound marketing allows you to help people learn more about you. This is followed by directing them to your website, allowing them to become interested in some of your products and maybe make a purchase. This way you can consider such customers as part of your lead generation program for your business.
One thing you need to understand is that most people around the world have easy access to the Internet and have shifted to using search engines and social media. Hence, instead of randomly putting out brand message will not help your business anymore.
Shifting from Outbound to Inbound Marketing
Since you have focused more on outbound marketing, it might be tough to shift to inbound marketing. However, it is a necessity and will benefit your business in the long run. Here are three steps you need to follow for inbound marketing.
Attract
Using specific tools, you can attract the attention of your customers. For example, you can use advertisements in Singapore to show your products or services to your customers and attract their attention to their brand. This also includes social media, blogging, content creation, and more.
Engage
Once you have got the attention of your audience, use tools to engage them such as email marketing, conversational bots, marketing automation, and more.
Delight
In the last stage, you need to ensure that your customers connect with your sales team and make a purchase. This will include email marketing, smart content, conversational inbox, and more.
With inbound marketing, you will be able to garner praise and attention from your customers easily. And to enhance the efficiency of your inbound marketing plan, you can get in touch with our creative team at Hyper Fame Digital.
We will help you connect with your audience efficiently and create a brand presence like never before. Contact us now to know more.
