Most people these days spend a lot of time watching videos on different social media platforms. YouTube, the largest video platform, is one of them. On average, a user spends almost 40 minutes on YouTube watching videos of different kinds.
In these 40 minutes, the user will be shown multiple video ads from different businesses. Just imagine the kind of reach your business can have if you display a YouTube ad in these 40 minutes to multiple users around the world at different times in a day.
That’s the power of YouTube advertising and that’s where your business should be right away! Especially if you are a small business that wants to increase its reach but doesn’t want to spend too much money, YouTube advertising is a great way. You will have to pay only when the user views or does an action such as visiting your website.
If you are still wondering whether you should advertise on YouTube or not, here are five benefits that will convince you to hop on the YouTube advertising train.
Reach
As mentioned above, YouTube is a great way to reach more potential customers around the world. To give you an idea, of all the people on the Internet, more than 1.3 billion people use YouTube daily and watch about five billion videos daily. Every time a user watches a video and sees your ad, your business is identified by people. And the target customer is sure to check out your services in detail.
Since the pandemic, most small businesses are struggling to thrive. So, using YouTube advertising will increase your reach and revenue.
Time
As said above, most users spend an average of 40 minutes on the platform watching videos. This gives your business enough time to show your ad multiple times to multiple users and grab their attention. The potential customer is bound to check out your business for more information just by viewing your ad.
Target
Advertising in Singapore or anywhere around the world is all about targeting the right customers and market. And with YouTube, you get numerous options to set your target viewers for the ads. You can choose different topics for your video ad, age, gender, and more.
You can also add specific relevant keywords so that it will boost your ads in the YouTube search and Google search as well. You can also choose specific pages where you want to place your YouTube ads. Based on your preferences, you can include and exclude different elements for your YouTube ads.
Measurable
With the help of clicks, views, and other factors, you can measure the success of your YouTube video ad campaign. Using YouTube’s Analytics, you will be able to see the overall performance of the ad such as the number of clicks, the number of views, the number of viewers who dropped out of watching the ad, and much more.
Cost
You might be worried about the YouTube advertising cost. Well, let us tell you that advertising on YouTube won’t cost you too much. It is because you pay for the ad only when a viewer has viewed the ad. So, the cost per view lies somewhere between $0.10 to $0.30.
Also, YouTube provides the first five seconds of any ad for free so that if a viewer skips the ad, you don’t have to pay for such skipped ads.
So, YouTube advertising is worth it in every possible way. And if you want expert advice and services for YouTube advertising, you can get in touch with us at HyperFame Digital. We offer professional, certified, and experienced YouTube advertising services.
We also provide video production, social media management, Facebook marketing, and other performance marketing services. Contact our team now!
