Zen Beauty
Before Working with Hyper Fame
Zen Beauty approached us after experiencing repeated disappointments with multiple agencies. Despite promises of fantastic results, their previous marketing efforts fell flat. They struggled with:
⦿ Inconsistent results from various marketing channels they tested.
⦿ Unqualified leads: Over 50% of leads were foreign workers, who didn’t fit their target demographic, making it impossible to convert them into customers.
Previous strategies included:
⦿ Paid social media ads.
⦿ Influencer partnerships.
⦿ Local promotions.
Despite trying multiple avenues, Zen Beauty was unable to generate quality leads or scale their appointments, leaving their team frustrated and stuck.
What We Did
Once we stepped in, we completely redefined their marketing approach. Key actions included:
⦿ Revamping the Offer: We helped restructure their core offer to make it more appealing and relevant to their ideal customer base.
⦿ Advanced Targeting: Implemented ad strategies that honed in on qualified audiences, eliminating irrelevant leads.
⦿ Streamlined Lead Flow: Introduced an optimized funnel, ensuring better communication and lead nurturing.
⦿ Continuous Optimization: Actively monitored and adjusted campaigns based on Zen Beauty’s feedback to maintain quality and relevance.
One early challenge was adjusting the strategy to filter out non-target leads, which we quickly resolved, ensuring that over 90% of the leads were highly qualified and ready to engage.
After Working with Us
The results were transformative:
⦿ Consistent Appointments: Zen Beauty began achieving 20-40 appointments monthly with a significant improvement in lead quality.
⦿ Higher Upsell Potential: Over 90% of leads were now qualified, making upselling their services far more effective.
⦿ Efficient Conversion Process: The steady stream of pre-qualified leads reduced wasted time and allowed their team to focus on closing sales.
Zen Beauty’s success showcases the power of a tailored strategy and continuous optimization. They now have a reliable system to generate and convert leads, and they’re excited to continue scaling with Hyper Fame Digital.