Social media marketing is an exciting landscape to promote your brands, products, and services. And it gets more interesting when social media platforms introduce a new feature. This new feature can be a potential outlet to reach and interact with your target audience.
However, sometimes these new social media features fail to deliver results as expected and are thus taken down. And you are left thinking why the feature was introduced in the first place and why it was taken down.
One of the latest examples in such a social media feature is Twitter Fleets which was taken down just after 10 months of its introduction.
What were Twitter Fleets?
In November 2020, Twitter introduced a new feature namely Twitter Fleets. The feature had similar functioning as Instagram stories or Snapchat streaks in the sense that the post will disappear after 24 hours.
Since Twitter observed the success of such a feature on other social media platforms that increased the overall interactions amongst users, the platform decided to explore the same.
The platform introduced Twitter Fleets to reduce the anxiety around posting tweets by new users. They wanted to help new users to ease into posting on the platform more easily. Also, it was assumed that brands will start using Twitter Fleets similar to Instagram stories to publish advertisements in Singapore and attract more customers.
However, it didn’t turn out to be that way!
Why were Twitter Fleets taken down?
After 10 months of introduction, in July 2021, Twitter Fleets was taken down. This left several users and brands wondering why this feature was taken down.
The main reason to take down Twitter Fleets was that it didn’t perform as expected. The developers thought that it would attract more new users.However, there was no significant change in the number of users joining the platform.
What does it mean for brands that used Twitter Fleets?
If your brand started using Twitter Fleets to create a positive brand image in the market, reach the target audience, and more, what does it mean for you?
Now that Twitter Fleets has been taken down, brands need to look for other ways to promote their brands. For now, Snapchat and Instagram stories are the best way to stay relevant in the market and reach the target audience.
So, you might want to readjust your social media marketing strategy. If you need expert assistance on how to proceed further, get in touch with us at Hyper Fame Digital.
We are a leading performance marketing and social media marketing agency that can help you use social media effectively to promote your brand. Contact us now to know more.