As a business organization, you need to market your products right. One of the ways you can achieve this goal is by advertising. Advertisements are a great way to attract the attention of your potential audience. But again, there are different types of ads that you can use to advertise your products.

One of the ads that you can use for promoting your products is responsive display ads. These ads have been seen to help potential customers make a purchase easily and give your business a boost. In this blog post, let’s take a look at what responsive display ads are, what are the benefits, and what you need to create a responsive display ad.

What are Responsive Display Ads?

These are graphic ads that automatically adjust their appearance, size, and format to fit in the ad space. These ads are a combination of text, image, or video. And based on the space available they will adjust the content too.

At one place you might find the ad having a text, image, and video while on the other the same can ad just has text.

Benefits of Responsive Display Ads

Responsive display ads are meant to give the best user experience to the audience. And hence you can reach a broader audience irrespective of the device they use to view the ad. With responsive display ads, your audience will still get your brand message no matter the device.

Additional benefits include:

  • Use video

Another benefit of responsive display ads is that you can use video. Whenever it is required you can replace the text or image with video.

  • Time-saver

With responsive display ads, you don’t need to spend too much time creating different ads for different devices. Let Google take the responsibility for creating different combinations of responsive display advertisements in Singapore based on the need.

Responsive display ads are great for small businesses. Since small businesses might have no in-house team for creating advertisements, responsive display ads make sure that your brand is always promoted in front of your audience.

What You Need for Responsive Display Ads

Things that are important for creating responsive display ads are the visual and text. Here are some specific details.

  • Visuals

For responsive display ads, you can take up to 15 images. Google suggests a minimum of 5 images for better results. Along with this, make sure that the images you choose are high-resolution images such as 300 x 250, 160 x 600, 728 x 90, 320 x 50, 300 x 600.

  • Text

You need to have some text for your responsive display ads. Make sure the text has headlines, descriptions, call-to-action, a business name, and a URL. Make sure your content is relevant to your brand. Don’t include anything that might be inappropriate.

If you want to know more about responsive display ads for your business, get in touch with us at Hyper Fame Digital. We are a leading advertising agency in Singapore that helps small and large businesses to create a brand presence online.

Get in touch with our professional team now.